Phone: (615) 305-3460 • Email: firstname.lastname@example.org
• Twitter: @samanthaopyle • LinkedIn: www.linkedin.com/in/samanthaowenspyle
• Website: www.greenapplestrategy.com
Samantha Owens Pyle is well known for strategic vision and communications expertise acquired during a successful career in the marketing and media relations fields. As the owner and chief strategist at Green Apple Strategy, LLC, Pyle uses her expertise in marketing and communications to walk brands through the process of defining their core objectives, developing a message that will resonate with their target audience, determining the appropriate channels to reach their audience, and implement an effective strategy that strategically positions brands and products to maximize revenue potential and increase customer appeal. Her ability to identify the core needs of a brand and execute a comprehensive marketing and communications solution have made a tangible difference on the bottom line for brands in a variety of industries and growth stages. Working alongside both startups and multi-million-dollar businesses have given Pyle the ability to understand how to effectively develop a message and strategy that is going to move your target audience to act.
As a gifted speaker and hands-on problem solver, Pyle has the unique ability to coach entrepreneurs and business professionals through the various marketing and communications challenges many are facing today. She has presented on numerous topics in the marketing and communications fields for organizations such as the Nashville Business Journal,
PRSA Nashville and the Nashville Chamber of Commerce.
Marketing Planning 101, social media strategy, creative content development, creating and developing your brand’s message, content marketing, social media for B-to-B and B-to-C businesses, linking direct mail to digital, social media’s role in your overall marketing strategy, event promotion through social media, pre- to post-event planning, the importance of effective media relations, the connection between social media and media relations, crisis communication planning & implementation, proactive vs. reactive marketing
Areas of Expertise: marketing, strategic planning, messaging strategy, media relations, social media, event planning, communications, email marketing, content creation