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New Year’s in Nashville: $20 million in visitor spending

January 03, 2012
New Year's in Nashville: banging helmets, uphill foot races, 1,100 cases of street vendor beer, a flashy new musical note drop and 55,000 of your closest friends.

Frenzy is a word that certainly comes to mind. But so too is lucrative. Hospitality officials estimated that New Year's Eve with Lynyrd Skynyrd was the largest single night event in Nashville’s history, save maybe a Monday night football game.

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Annie Johnson
Nashville Business Journal
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