Call it a federal case of big Emma vs. Nashville’s little Emma.
Two companies — one a giant outfit that does business with Facebook and McDonald’s, and the other a Nashville success story in email marketing with a growing clientele — are at odds in federal court over the look of a logo.
Nashville-based Emma’s logo, a sleek, lower-case typeface adorned with the image of a woman wearing glasses, says data mining firm MicroStrategy’s “emma” logo unveiled last summer for a new product is treading on its established name.
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