To most people, Nashville is a one-note town: Music City, home of the American country scene. That's not necessarily a bad thing, says Liza Massey, president and CEO of the Nashville Technology Council. "It's great because it shows we have a creative, vibrant community." But now another type of creative professional is stepping into the spotlight: the tech entrepreneur. Not only have the big technology leaders like Microsoft, Dell, and HP come to town, but frisky social media startups such as Emma, Moontoast, and Populr, are sprouting up here, too. Plus, there's a burgeoning healthcare industry with high-tech needs. Which poses one of the best problems a city can have: Nashville now has 1,200 vacant tech jobs and not enough qualified workers to fill them.
So the city's Technology Council has launched Nashville Is Hiring, a massive recruiting campaign that uses strategies both conventional (partnering with community colleges) and decidedly unconventional (going after middle school kids) in hopes of filling those jobs and starting a larger conversation around how to make Nashville a great place for tech workers. It is one of the Council's several initiatives, which move beyond the "great quality of life" pitch and work toward making real grass-roots change with job candidates, educational institutions, and employers. Click here to read the full article.