Member Spotlight - 28:Tenn Fitness


I could name a bunch of great things about doing business in Middle Tennessee. But if I’m limited to the BEST thing, it’s that I’ve got a “home-based” business...and now, 14 years and two more kids later, we love it. So, that’s the best thing about doing business in Middle Tennessee—it’s home.



Q: What's the best thing about doing business in Middle Tennessee?

I could name a bunch of great things about doing business in Middle Tennessee. But if I’m limited to the BEST thing, it’s that I’ve got a “home-based” business. No, I don’t run a business from my house.

My wife and I moved here from Illinois with our newborn daughter. I’d like to say we had great foresight of the growth Middle Tennessee would ultimately experience, but we didn’t. We simply came for a visit and liked it. And now, 14 years and two more kids later, we love it. So, that’s the best thing about doing business in Middle Tennessee—it’s home.

Q: What is unique about your business that makes you stand out?

Oh, let me count the ways! How many words do I get?

28:Tenn Fitness is a coaching company, not a personal training company. Yes, I do train my clients, but remarkable, long-term, sustainable change goes well beyond the workout. I’ll affect not only the two to three hours a client’s with me each week but the 160+ they’re not.

Although I’m in the business of building better bodies—bodies that look, feel, and move better—I’m also in the business of helping clients build dignity, autonomy, self-determination, self-efficacy, and self-expertise. After all, they are the authority in their lives, not me.

I do this by taking a practice-based approach to coaching. A client and I will collaborate to decide what the smallest, actionable practice is they’re ready, willing, and able to commit to doing—consistently—and do it. We address exercise and movement, nutrition, stress, sleep, and behavior change.

Q: What's your biggest goal for your company this year?

My biggest goal for 28:Tenn Fitness this year is to find a facility to call home. I currently rent space from two different, yet extremely gracious, facilities in Middle Tennessee. I want my own space so I can better leverage my time, increase profitability, and impact more lives.

Q: What’s your best piece of advice for other business owners?

Believe in what you’re selling and sell it! Selling is helping. If you don’t sell them on your services, they’ll end up somewhere else where they may never get help.


Learn more about 28:Tenn Fitness on their website.

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