​5 Tips to Get the Best Price on Live Event Entertainment


5 Tips To Get The Best Price On Live Event Entertainment

1. Research

Thanks to the Internet, information related to an entertainers’ value can be at your fingertips. Researching size of venues performed at, ticket prices and results on number of tickets sold by that entertainer in your market is a great starting point. Pollstar provides event ticketing results, but only for venues, promoters and artists that submit the information and only for those who are willing to pay for the data. A reputable talent buyer or agent should be able to provide honest information and stats about most artists. That information should include, but is not limited to, the last time the artist was in the market, what venue, ticket sales, comparable market results and that sixth sense of how a certain artist will do in the market.

2. Talk With Your Peers

When multiple colleagues work to route a tour together—with each one being responsible for a certain market—this brings down the costs when purchasing live entertainment. When entertainment is booked in bulk, you can bring down the price substantially. A one-off event with an artist can cost significantly more, with most of these costs covering getting the entertainers, their crew and their gear to your venue. If you can spread it out over three or more dates, it sure helps everyone's bottom line.

3. Treat Your Entertainers Like House Guests

Most entertainers are on the road 150+ days per year. When an artist and their crew show up after being on a long tour, making them feel as comfortable as possible can go a long way. When you need to get that extra meet-and-greet for a VIP, or you need to cut down on your rider expenses, having that mutual respect between the artist and the promoter is invaluable. Word also travels through the industry among artists, agents and managers, so setting the bar high will have talent knocking down your door to work with you.

4. Have A Strong Brand

Money isn't everything. Entertainers are attracted to strong brands that are respected in their markets. They want to be a part of something reputable and exciting that will make it easier for them to sell tickets, merchandise, have a successful show etc. When an entertainer wants to play your event, it's much easier to negotiate the best fee than trying to talk an entertainer into playing your event.

5. Ask For Help

The entertainment industry can be filled with agents simply servicing their entertainer roster rather than helping you build something. Don't be afraid to reach out to a friend, colleague, or a mentor if you need help. If you don't have these resources available, you can hire an event management company or talent buyer. A reputable event management company will have the resources to find out—or know off-hand—the costs associated with putting on an event. From artist costs, production costs, marketing costs, a good event management company can help make sure you get the best value for your event.

BONUS TIP - You don't have to pay what the entertainer’s agent quotes! Remember, it is a negotiation.

Trixstar at a Glance - With offices in the US and Canada, the primary focus of Trixstar is entertainment procurement and consultation for fairs, festivals, venues, communities, sports organizations and brands across North America. Through strong industry relationships, strategy and integrity we deliver entertainment that elevates our client’s fair, festival, venue, organization, community, brand and event. Contact Brennan McFaul for more information.

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