Member Spotlight - MY PR Lab Public Relations
What's the best thing about doing business in Middle Tennessee?
The best thing about doing business in Middle Tennessee is witnessing the amount of inspiring small business owners who are living their passion and being prosperous in the process. I am honored and grateful to count myself on that list.
What has been the most valuable aspect of your Chamber membership?
I've had experiences with many Chambers across the country, but the level of personal attention to details and optimal service from my Account Managers really sets the Nashville Chamber apart. It's also validating to see so many other businesses utilizing the platforms, tools, and networking events.
Who is My PR Lab Public Relations and what should we know about you?
MY PR Lab is a nontraditional boutique PR firm that helps tell the stories of small to medium-sized businesses, charities, startups, and entrepreneurs to the press. So instead of being the distraction of an ad or a commercial, my team works to secure media interviews, newspaper and magazine mentions, TV segments, and more to a highly targeted list of media. Basically, they become the content; not the advertisement. Our clients receive customized roadmaps to their desired destinations through earned editorial representation, event production, brand matchmaking, and social media support.
What is unique about your business that makes you stand out?
With a team as diverse as mine, I make it a point to incorporate employees' personal passions and identities into our campaigns. For instance, we are presenting a proposal to a theme park in North Carolina this week, and one of our employees mentioned how emboldened and excited they would be to see an LGBTQ family weekend promoted. It's going to be one of the initiatives that not only procures new park attendees but also validates a huge part of a growing population. Plus, it's a really heartfelt, kind thing to offer to those who may feel overlooked at times.
What best business practices did you learn in 2020 and what did you do to be creative?
PIVOT! I lost 80% of revenue in 45 days so I restructured our retainer rates and contract timelines to be more realistic with the uncertainty. And then I poured as much PR gas on our clients' fires as possible, keeping them in front of the media and thus, in front of their consumers. With only a year under our belt before COVID-19 hit, I'm so proud to be not just surviving, but thriving!
What’s your best piece of advice for other business owners?
Technology is super convenient, but the second word of what I do is "Relations". I love people and I adore my face time with them. My advice is simple: If you don't avoid Zoom when you can, I think you're doomed. Let's go grab a coffee!
How do you stay involved in the community?
As a new resident of Nashville I've signed up for the Nashville Chamber, the LGBTQ Nashville Chamber and I'm pro-bono planning one of the first LGBTQ Performer Showcases during CMA Fest. At this event, I plan to meet and connect with our event sponsors (of which we are still procuring - contact us if you're interested), work with local media to promote the artists and event as a whole, and connect with our city's concertgoers. I also do advocacy work for Nashville Cares.