Urban Green Lab
Marketing, Communications & Information Technology
Position Description / Responsibilities
Help us tell our story.
Urban Green Lab is searching for a full-time communications coordinator to join our team of passionate educators and tell the story of our mission.
Urban Green Lab
Urban Green Lab teaches communities how to live sustainably. A 501(c)3 nonprofit founded in 2009, we’re working to grow a culture of learning in classrooms, households, and workplaces that encourages people to make better choices for our planet and society. We believe in systemic change, and use the following strategies to reach our goals:
Organize: We organize teams of people in community institutions to tackle sustainability challenges.
Train: We train them to teach others how to live more sustainably where they work, learn, and live.
Connect: We connect people with experts and services that make a meaningful difference.
The Communications Coordinator for Urban Green Lab (full-time exempt) leads all marketing and communications for the organization, ensuring alignment with our mission, strategies, and programs. Supervised by the Executive Director, the coordinator is responsible for developing, executing, and reporting on Urban Green Lab's communications goals, shaping messaging, and working closely with staff to deliver vital educational messages to the community. We're looking for someone who shares our values and will grow with us over time.
With guidance from the Executive Director and members of the Board of Directors' Communications Committee, lead and develop Urban Green Lab's annual communications plan, plus its long-term 2025 communications goals. Help staff deliver vital educational messages to the community, and grow our communications tools and partnerships. Stay apprised of marketing trends, priorities, and changes in the local, national, and global
Together with the Executive Director, lead public relations for the organization. Develop and nourish relationships with the press, including writing press releases, arranging media events, and proactively searching for opportunities to grow awareness about our work. Protect and ensure brand is used consistently across all publications.
Maintain social media (Instagram, Twitter, Facebook, YouTube, LinkedIn, etc.), including scheduling, developing copy, and more. Execute social media ads under the direction of program leads. Design and create education and fundraising-related content that is appropriately cited, scientifically sound, and relevant to our mission. Develop the content calendar for all social accounts to market community events and educate the public on topics of sustainability. Represent the organization when interacting with supporters and partners on social media platforms.
Maintain the Urban Green Lab website (WordPress). Collaborate with web design consultants and volunteer writers. Add program content edits, blog posts and news stories, and upcoming events as assigned. Edit content for clarity and branding, and match the voice of our organization. Drive viewership and engagement with the website through social channels and sharing with partners.
Utilize Urban Green Lab's brand and style guide to design pieces on Canva and other platforms for web, socials, reports, newsletters, and more, plus presentations and the Annual Report. Support the team with other creative needs as assigned.
Lab Notes Newsletter
Use MailChimp to create bi-monthly “Lab Notes” newsletter in collaboration with program managers, including creation of graphics, text, and hyperlinks. Ensure mailing list is up to date, including segments for communicating appropriately with different audiences. Create supplementary email campaigns for special events, such as The Big Payback, Giving Tuesday, and Earth Month.
Monitor progress of all communications deliverables year-round, and present a high-level monthly performance report to the team. Contribute to discussions on protection of intellectual property. Attend regular team meetings, including weekly and monthly staff meetings. Other duties as assigned.
Passionate commitment to Urban Green Lab’s mission and values. Entrepreneurial, with a keen sense of how to sustain innovative programming. Outstanding interpersonal and organizational skills, and high sense of integrity. A positive, flexible attitude, intellectual curiosity, and capacity to adjust to change. Diplomatic and discreet, with excellent community relations and listening skills. Self-reliant, proactive, dependable, and on time – a team player to the core. Humility and grace under pressure, a sense of humor.
At least 1 year of experience creating and scheduling professional social media content. Grasp of sustainability (formal training a plus), and passion for educating the public. A superior writer and editor, with a nose for storytelling among diverse audiences. Experience using Canva, Google Drive, Wordpress, and Hootsuite ideal. Knowledge of how to source and cite credible scientific information. Awareness of social media trends and the Nashville landscape. A good eye for detail and design, using existing brand elements. Outstanding organization and communication skills, and a quick learner.
How to Apply
Please email your cover letter, resume, two writing samples (socials post, newsletter, blog, design piece, etc.), and three professional references (email, phone, and nature of each affiliation) to Todd Lawrence, Executive Director, at email@example.com. References will not be contacted without prior approval. Combine all documents into one PDF file with your full name as the file name and write “Communications Coordinator” in the email subject line. Incomplete submissions will not be considered. No phone calls, please. Only applicants selected for consideration will be contacted. Applications are accepted until the position is filled. All correspondence is confidential. Background check required.