Content Marketing Manager

BluWave

Brentwood, TN

Marketing, Communications & Information Technology


Position Description / Responsibilities

BluWave is looking for a Content Marketing Manager who will join the growing marketing team, reporting directly to the Marketing Director. In this role, you will be responsible for executing creative design and supporting content creation at BluWave. You’ll be involved in shaping the creative direction to content ideation, designing asset delivery to campaign performance analysis. As our first in-house creative resource, you will be helping build this function from the ground up. Your work will bring our thought leadership and business narrative to life through compelling, engaging, and strategic creative design and content creation across various formats and channels.

The work you’ll produce will directly impact the growth of our business and be a core function in our go-to-market strategy. BluWave has experienced tremendous growth over the last few years and this role will be a key player in helping us achieve our goals as we continue to scale the business.

Please include a resume and cover letter in your application.

Your key responsibilities:

Strategy (10% of your time)

Help think through the intersection of creative and content that will highlight our key value propositions, establish a consistent flow of communications to our target audiences that align with, and support our larger company and marketing objectives
Work with the marketing team to use data-driven insights to help define our quarterly marketing strategy for our core audiences
Support plans to atomize content into other snackable content types (infographics, videos, etc.) that our prospects and clients find easy and interesting to consume
Seek data and relevant trends to make decisions that improve the impact and effectiveness of our campaigns across mediums and channels
Creative content development (70% of your time)

Help us as we build our reputation for creativity in deliverables while taking on a diverse range of creative projects
Flex from designer to writer to digital marketer, collaborate cross-functionally to ensure outstanding quality, cohesion, and impact of content across all marketing touchpoints from paid ads to emails, landing pages to videos
Collaborate with the rest of the marketing team, business development, account management, data, and other business leads to help launch new creative and branding campaigns
Drive all steps of creative content projects from concept, approval, and execution all the way to the evaluation and measurement of each project’s success
Work the team internally to prioritize and manage the creation of various creative assets across all channels including website, paid media, email, and organic channels
Support the company’s creative planning and execution - establish internal systems, workflows, and standard methodologies to optimize organizational efficiency and accelerate creative output
Work on design of materials from concept to completion or handle certain portions of creative work while demonstrating the ability to work within style guides
Lead the video production process from the shoot to post-production
Campaign execution & analysis (20% of your time)

Understand the challenges faced by each buyer persona; use this to create targeted campaigns addressing and solving these challenges
Build the BluWave brand through innate sales intelligence and business acumen to optimize campaigns for conversion and SEO through concise, noteworthy brand marketing campaigns
Measure and drive SEO improvements through both technical and content strategies
Execute & optimize paid demand campaigns across various channels including, but not limited to: Google Search, Google Display, YouTube, Bing Ads, LinkedIn, Facebook, and Twitter
Develop an effective, data-driven optimization process to quickly identify and respond to changes in performance
Create masterful media plan presentations and program recaps to share with the broader team
Your key characteristics:

Love to win and believes in “we” more than “me”
You have a strong sense for creating designs that resonate with a sophisticated B2B clientele
Strong visual storyteller who loves all things content
Master at collaborating skill sets and decision-makers to see projects through to completion that generate leads, improve the buyer's journey, and increase reach and revenue of growing companies
Self-motivated with a strong ability to work both as a team and alone to get jobs done on time
Comfortable dealing with ambiguity and possess the ability to organize ideas with minimal oversight
Extremely well-organized, detail-oriented, and highly comfortable with multitasking
Bring a sense of humor, willing to be your authentic self and a deep believer in being human-first


Position Requirements

4-year undergraduate degree in graphic design or marketing from a top university
3-5 years of professional work experience in a design, creative or content marketing role for a B2B business (ideally at a SaaS startup)
Excellent creative skills and proven track record of developing compelling marketing materials (be prepared to share work samples)
Outstanding creative instincts and distinct perspective on what qualifies as "great content"
Strong ability to leverage research and data to drive content ideas that make complex topics clear, exciting, and catching
Successful track record of creating visually compelling B2B content through the entire process – from ideation to execution
Expert-level skills in Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects, and Premier Pro)
Hands-on experience using SEO tools (e.g. – SEMrush, MOZ, etc.), a CMS (ideally WordPress), analytics tools (e.g. - Google Analytics, Mixpanel, Hotjar, etc.), and ad platforms (e.g. - Google Ads, LinkedIn, Facebook, RollWorks, etc.)
Proven proficiency in analyzing data and developing actionable business insights for A/B testing design
Amazing communications, project management, and relationship-building skills; ability to communicate effectively across the entire organization


Application Instructions

Please apply at https://smrtr.io/6zFfT

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