Demand Generation Specialist

TechnologyAdvice

Nashville, TN

Position Description / Responsibilities

We’re looking for a Demand Generation Specialist to own all things “bottom-of-the-funnel” on our growing Vendor Marketing team!

You’re a motivated, flexible marketer with excellent analytical and project management skills. You have direct experience and a demonstrable track record managing all things related to creating marketing qualified leads. You have experience running effective drip campaigns and understand the ends and outs of ABM. You are goal oriented and capable of meeting deadlines. You can strike a balance between planning and making data driven decisions with energetic execution.

RESPONSIBILITIES:

• Create, maintain, and improve all team drip and nurture campaigns
• Write email copy necessary for conducting nurture campaigns
• Create ABM Plays to drive engaged leads to our SDR team
• Assist in Direct Mail plays
• Identify and analyze lead scoring and grading efforts
• Align with SDR and Revenue Operations teams to maximize qualified lead conversions
• Assist in executing virtual webinars that drive qualified leads
• Work with other core marketing team members to create a holistic, full funnel conversion experience
• Derive actionable insights from reporting metrics and marketing automation tool data
• Segment target lists from CRM and aligning with marketing campaigns

Position Requirements

YOU HAVE:

• 1-3 years digital marketing experience, related to drip campaign creation
• Familiarity with Google Analytics
• Experience creating HTML emails
• Experience working in a Marketing Automation Platform, like Pardot or Act-On
• Experience working in a CRM, like Salesforce
• Self-starter: somebody who has a positive attitude and is not afraid to roll up their sleeves, and get some work done
• Excellent communication skills: written, verbal, and visual
• Experience juggling multiple projects and campaigns simultaneously
• Understanding of conversion rate optimization & landing page best practices

Application Instructions

Apply here!