Digital Marketing Specialist
TechnologyAdvice
Nashville, TN
Position Description / Responsibilities
We’re looking for a Digital Marketing Specialist to own conversion rate optimization and conversation marketing on our growing Vendor Marketing team!
You’re a motivated, flexible marketer with excellent analytical and project management skills. You have direct experience and a demonstrable track record managing all things related to website landing pages and form conversions. You know how to drive anonymous traffic into known leads. You are goal oriented and capable of meeting deadlines. You can strike a balance between planning and making data driven decisions with energetic execution.
RESPONSIBILITIES:
- Create, and maintain all vendor marketing landing page creation
- Analyze and improve form conversion rates
- Align TechnologyAdvice messaging and impart company values across all digital properties
- Own Conversational Marketing tactics and metrics across the website
- Assist in Awareness level marketing (TOFU and MOFU) and branding needs to increase traffic
- Identify and drive relevant traffic from our portfolio of websites to TechnologyAdvice products and services
- Work with other core marketing team members to create a holistic, full funnel conversion experience
- Deriving actionable insights from reporting metrics and website activity data
Position Requirements
YOU HAVE:
- 1-3 years digital marketing experience, related to web page creation and conversion
- Familiarity with Conversational Marketing tools, like Drift
- Familiarity with Google Analytics
- Experience working in a Marketing Automation Platform, like Pardot or Act-On
- Self-starter: somebody who has a positive attitude and is not afraid to roll up their sleeves, and get some work done
- Excellent communication skills: written, verbal, and visual
- Experience juggling multiple projects and campaigns simultaneously
- Understanding of conversion rate optimization & landing page best practices
Application Instructions
Apply here!