Email Marketing Specialist
Marketing, Communications & Information Technology
Position Description / Responsibilities
At TechnologyAdvice, talented, driven, and dedicated team members are at the core of our company’s success. We spend a great deal of time and energy to ensure we have the best people in the industry and that we foster an environment that they want to be a part of. We’re looking for someone just as passionate to help us expand our company further and help grow the email marketing initiatives across the company. Our ideal candidate will share the tenacity and excitement we have for all things TechnologyAdvice.
THE “WHY” BEHIND THE POSITION
The Email Marketing Specialist will manage a variety of email marketing campaigns across our business. We want someone who can come in and own email campaigns and add value from start to finish. We would “love” someone with deliverability or mass-volume experience. As we continue to grow this team, we’re looking for someone to think outside the box on how we support the Company through email marketing and is able to move fast-paced with our ongoing process changes.
YOUR DAY TO DAY AT TA:
- Set up and run 30+ email campaigns a week on behalf of software clients and internal sales team
- Write engaging email content to encourage high conversion rates
- Utilize email service provider software to build, schedule and launch daily campaigns
- Monitor assigned campaigns’ lead volume and ensure pacing to goal
- Communicate with multiple internal teams to improve operational efficiencies
- Utilize email marketing best practices to improve deliverability, open rates, click rates and conversion rates
- Collaborate with the rest of the email marketing team to meet client goals and expectations
- Analyze and report on email campaign results, highlighting successes, trends, and opportunities
- Build and constantly improve email marketing campaign strategy
PERKS & BENEFITS:
Compensation is a combination of base salary plus quarterly profit sharing potential. In addition to the opportunity to grow personally and professionally alongside a driven team, we also offer:
Comprehensive health insurance (medical, dental, vision, life and disability)
401k retirement plan with company match
Unlimited Paid Time Off
Weekly career development meetings for your first 60 days
Bucket list benefit on each work anniversary
Gym Membership reimbursement
Monthly team outings and volunteer opportunities
Professional development opportunities and incentives (book clubs, monthly learning series, Leadership Academy and more!)
Catered lunches 4 days a week
Coffee, snacks, ping pong, and beer on Fridays
TechnologyAdvice is dedicated to educating, advising, and connecting buyers and sellers of business technology. As a trusted resource in a variety of technology verticals, the company helps buyers improve their businesses and vendors find their customers. Through unbiased research and crowd-sourced product reviews, TechnologyAdvice provides the insight that buyers need to find the right technology.
Additionally, the company’s unique demand generation programs help vendors improve product awareness by placing matched solutions in front of qualified technology buyers. TechnologyAdvice is based in Nashville, Tenn., and was named to the Inc. 5000 list of America’s Fastest-Growing Private Companies in 2014, 2015, 2016, & 2017.
Pre-employment screening required.
Experience with email marketing list management with lists in the millions of records
Experience managing IP reputation and other deliverability metrics
Understanding of audience segmentation and targeting
Experience with marketing automation systems and enterprise email deployment systems
Bachelor’s degree or equivalent related experience
2+ years of email marketing experience
Must be a self-starter
Must be able to take direction and require little follow-up
Excellent written and verbal communication
Ability to manage multiple concurrent tasks to meet deadlines
Superior attention to detail and organization
Results driven with a strong sense of urgency
Must be able to adapt to on-going change and process improvements
To be considered, apply here.