Public & Government Relations Consultant

AAA -- The Auto Club Group

Franklin, TN

Marketing, Communications & Information Technology


Position Description / Responsibilities

Primary Duties and Responsibilities:
Work independently, with guidance only in the most complex situations, to develop, plan, implement and evaluate an integrated strategic communications plan to advance the company’s brand identity and broaden awareness of ACG’s programs and priorities. Create and maintain a favorable public image of the organization through strategic communication across various media platforms (radio, television, newspaper, new media, etc.). Design media releases and other forms of communication to: inform the public of various corporate initiatives, advocacy and public policy initiatives, respond to critical situations and increase awareness of ACG’s mission. Provide media support to individual business lines as needed.

Serve as the PR liaison for internal and external business partners. Develop lines of communication with media contacts and other external audiences. Maintain and expand upon strong, positive relationships with members of the news media, continually positioning ACG as an expert source for information relevant to our advocacy efforts and community involvement. Identify new media-oriented opportunities and initiate programs and campaigns to support corporate goals.

Lead PR projects and project teams tasked with conducting project analysis, developing and using various mediums to execute PR strategies/plans. Identify and utilize the appropriate resources to complete projects. Forecast and communicate potential project outcomes to senior leaders. Work with management to develop "branding" opportunities. Develop a matrix for measuring PR success and areas of needed improvement.

When the Legislature is in session in assigned states, work with the Government Relations department to: analyze and monitor legislative developments and perform lobbying activities when directed to do so. When necessary, provide written and oral testimony before legislative bodies. Participate with inter-industry organizations and serve on various committees when appropriate. Represent ACG at political and community function as necessary.

Interpret issues and foresee any problems. Take a broad perspective to identify, analyze and recommend innovative approaches to address and resolve highly complex problems. Make recommendations for improvements to PR methods, processes and procedures. Act as a resource to less experienced staff.


Position Requirements

Education:
Bachelor’s Degree in Mass Communications, Public Relations, Journalism or related field or the equivalent combination of education and experience

Experience:


Knowledge / Skills:
Knowledge of:

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Ability to:


Application Instructions

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