Social Media Coordiantor

Calvert Street Group

Nashville, TN

Arts, Entertainment & Media

Position Description / Responsibilities

Winning the nation’s most difficult corporate campaigns requires the best political organizers from either side of the aisle. We believe the best political organizers are drawn to the opportunity to work on the toughest campaigns. The Calvert Street Group is built on this belief, and it is reinforced in our selective hiring process.

We are currently seeking to add a Social Media Coordinator to our growing team of doers. This role will be central to Calvert Street Group’s continued growth and success.

As a Social Media Coordinator at Calvert Street Group, you will be at the forefront of digital outreach, managing social media accounts across multiple projects. Your role will involve setting up and maintaining engaging social media presences, working with Meta Ad Manager to execute targeted advertising campaigns, and responding to comments and messages in real-time. Additionally, you will be responsible for creating comprehensive metric reports to demonstrate the impact of your social media efforts to both the campaign team and our esteemed clients. The ideal candidate will be a collaborative self-starter with a strong aptitude for messaging, copywriting, and a willingness to continuously learn in the ever-evolving landscape of social media marketing.

Primary Responsibilities

• Establish and maintain social media accounts (e.g., Facebook, Twitter, Instagram, etc.) for multiple political projects.
• Develop and execute content calendars to ensure consistent and engaging social media presence.
• Monitor trends and implement best practices to optimize social media performance.
• Work with Meta Ad Manager to create and execute targeted social media advertising campaigns.
• Utilize audience insights and data analytics to optimize ad performance and reach campaign goals.
• Stay updated on changes to Meta Ad Manager features and algorithms.
• Monitor social media comments, messages, and mentions in real-time.
• Respond promptly and professionally to inquiries, comments, and feedback from the audience.
• Address issues and concerns with diplomacy and good judgment.
• Track and analyze social media metrics, including reach, engagement, click-through rates, and conversion rates.
• Prepare regular metric reports to showcase the impact of social media efforts to internal teams and clients.
• Use data-driven insights to suggest improvements to social media strategies.
• Collaborate closely with the Digital Creative Team, campaign strategists, and other team members to align social media strategies with campaign goals.
• Coordinate with creatives and copywriters to ensure consistent messaging and branding.

Position Requirements

• Bachelor's degree in marketing, communications, political science, or a related field is preferred but not required.
• Proven experience in managing social media accounts and executing successful social media campaigns.
• Familiarity with Meta Ad Manager and other social media advertising tools.
• Quick thinking and ability to respond to comments and messages in real-time with diplomacy and professionalism.
• Strong analytical skills to interpret social media data and generate insights.
• Excellent messaging and copywriting skills with an ability to adapt to various tones and audiences.
• A self-starter who can take initiative and work independently.
• Strong team player with the ability to collaborate effectively in a fast-paced environment.
• Willingness to stay updated on social media trends, best practices, and emerging platforms.

Application Instructions

Please submit your cover letter and resume to recruitment@calvertstreet.com