Q: Who is Crown Castle and what should we know about you?
Since 1994, Crown Castle has worked around the country to build and maintain the infrastructure behind the world’s most revolutionary technologies. Our comprehensive portfolio of towers, small cells, and fiber gives people and communities access to essential data, technology, and wireless service—opening the door to countless opportunities and possibilities. We continue to work closely with wireless carriers, businesses, technology companies, governments, and communities to make sure these transformative ideas and innovations find their way to the people who rely on them.
As wireless technology becomes an ever-present part of our lives, it’s essential that we have infrastructure in place to support it. Whenever you make a call, check sports scores on the go, track how many steps you walked, or stream music and video, we’re the ones providing the communications infrastructure that makes it all possible. Today, access to technology and information is no longer a luxury—it’s a necessity.
Q: What is unique about your business that makes you stand out?
Crown Castle’s combination of fiber, small cells, and towers is unique and unmatched. It all works together to meet unprecedented demand, connect people, communities, and businesses; and erase conventional boundaries. We are neither a wireless provider nor a content provider. Our business is primarily communications infrastructure, and we are the best at deploying, operating, and innovating in this space. That is why we have a strong relationship with every major wireless carrier and they rely on our expertise to handle even the most complex situations.
Q: What best business practices have you learned from 2020 and what did you do to be creative to remain in business?
Covid-19 has affected the US and it’s revealed the inherent challenges in how we connect with each other. Crown Castle continues our important work with communities, businesses and residents to build the essential communications infrastructure that we need today to support remote working, learning, telemedicine and public safety—and prepare us for the future of connectivity in the new post-Covid world. The demand for data and new innovations is increasing in this evolving landscape—communities across the country are having to reimagine their approach to connectivity.
Q: What’s your best piece of advice for other business owners?
Maintaining world-class communications infrastructure is a requirement for success in a rapidly changing global economy. Similar to railroads, highways, and airports generations ago, cutting-edge communications infrastructure is what modern communities and countries need to stay competitive today and in the future. Small cell and fiber technology is the foundational infrastructure of the next generation of wireless connectivity. Today’s businesses increasingly rely on wireless connectivity to stay competitive. Small cell and fiber technology will enable the connectivity that is essential to providing our businesses with the access they need—whether it’s accepting payments on a mobile card reader, completing a sale on the go, or reaching consumers. From a commercial real estate perspective, property managers, owners, and builders are missing an opportunity to increase profits through attracting modern, mobility-favoring tenants by not focusing on wireless connectivity.
