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Before the digital age, small businesses got lost in the marketing shuffle. Mail-outs, billboards, posters, and flyers all cost money. The bigger the company, the bigger the marketing budget, of course – so the reach of a smaller business was hampered by a lack of resources.

However, that was then, and this is now! Today, the sky is the limit! Let’s talk about some of the many ways that digital marketing helps small businesses thrive in this age of working remotely.

What Are Some Of The Benefits Of Digital Marketing For Smaller Companies?

Here are just a few of the benefits of digital marketing for your small business:

  • According to Retail Dive, the vast majority of shoppers (87%) begin product searches on digital channels, up from 71% last year. In the digital realm, 28% start their searches on marketplaces like Amazon and eBay, a 22% increase from last year. Your digital marketing approach can now connect you with people in every corner of the world.
  • Digital marketing provides opportunities for each business, regardless of their sizes. A small company that offers valuable content and effective communication will have a greater chance to compete in the market.
  • Analysts at Emarsys share that 3.2 billion individuals, or 42% of the world’s population, use social media – so your potential clients could be located literally anywhere! By engaging diverse clients through varied techniques, a small business that delivers helpful information and excellent communication may compete in social media platforms.

How Do I Create And Implement The Right Digital Marketing Strategy For My Small Business?

You’ve asked the right question! Just because digital marketing is easily accessible doesn’t mean it’s always easy! You want to put in place the perfect approach for your product or service and ensure you reach your desired audience.

Piccolo is here to help you with our data-driven digital marketing solutions! We specialize in the following:

  • SEO: a must-have for your business, and at Piccolo, we help your website bring you business by enabling you to become more discoverable online.
  • We create email campaigns your customers want to open, helping you push lead generation and build deeper relationships with your base.
  • We creatively transform your social media presence to save time and keep you in front of your audience and customers.
  • We assist you in building a website that empowers your customers and equips your business for success.

Piccolo helps businesses become stronger and more profitable through digital marketing and data-driven systems. We find efficiencies and solutions where others don’t, allowing you to make business decisions confidently. And that sense of certainty frees your mind and will enable you to scale your business, giving you the mental clarity and confidence to adapt, plan, and grow.

No matter your work type, we can make it systematic. We find fulfillment in helping our clients streamline their work and reach their goals – because we’ve seen the freedom and happiness it brings. Work with the Piccolo team, and you can’t help but feel our energy. It comes from doing what we’re good at and assisting others to do the same.

Connect with us today, and let’s get started on your unique digital marketing strategy!