Why demographic marketing falls flat
Marketing 2019-04-16If your marketing strategy is based solely on demographic targeting, you are probably not getting the results you deserve. There’s ...
By: Carly Vaughn
When to hire the best Nashville photographers
Marketing 2019-04-01The best Nashville photographers can help you grow your business. Stock photos can be great, when they aren’t cheesy, but there’s no subs...
By: Carly Vaughn
DIY Digital Marketing – when you can do it yourself
Marketing 2019-03-18DIY digital marketing gives business owners the chance to flex their marketing muscles and try building a marketing strategy of their own. ...
By: Carly Vaughn
3 times your business should work with a Nashville marketing agency
Marketing 2019-03-11When should your business work with a marketing agency? Many companies are building in-house marketing teams. But that doesn’t mean that ...
By: Carly Vaughn
The benefits of an in-house marketing team
Marketing 2019-03-06Building an in-house marketing team can have wide-ranging benefits for your business.More and more, large companies like Walmart are bringin...
By: Carly Vaughn
Digital advertising in 2019: trends to watch
Marketing 2019-02-26Digital advertising isn’t going anywhere in 2019, but it might become more difficult to achieve positive results. Consumers are savvier and ...
By: Carly Vaughn
4 ways to price your products or services as a Nashville entrepreneur
Marketing 2019-02-21One of the struggles that Nashville entrepreneurs face when starting a small business is figuring out how much to charge for their prod...
By: Carly Vaughn
Content marketing is more important than ever in 2019
Marketing 2019-02-15In 2019, it’s more important than ever to diversify your marketing efforts. One of the best investments for many businesses will be content ...
By: Carly Vaughn
What is the value of joining the Nashville Chamber?
Business in Nashville 2019-02-06Joining a chamber of commerce is an investment in the community where you live and work. But research shows that joining the Chamber can als...
By: Carly Vaughn
Nashville corporate gifts: How to thank clients in a way they’ll remember
Business in Nashville 2019-01-31Showing appreciation for your clients is an important part of customer service. How should you be thanking you clients, and when sh...
By: Carly Vaughn
The 2019 ecommerce marketing trends that will grow your Nashville business
Marketing 2019-01-24Ecommerce businesses are growing in popularity. As more consumers turn to the internet for their shopping needs, the demand for high-quality...
By: Carly Vaughn
Email marketing trends of 2019: what Nashville businesses need to know
Marketing 2019-01-08In 2019, email marketing will continue to focus on personalization, advanced segmentation, and the value of loyalty programs.Email marketing...
By: Carly Vaughn
5 ways to use Google My Business for free marketing
Marketing 2018-11-02The Google My Business platform is an important part of your business’ online presence, particularly as Google continues to dominate the sea...
By: Carly Vaughn
Advertising on TV: pros and cons for Nashville business
Marketing 2018-10-17Advertising on television is still a big part of the marketing budget for many large national and international brands. But your small or...
By: Carly Vaughn
What do Facebook ad policy changes mean for your business?
Marketing 2018-10-12If you have been using Facebook advertising in your marketing strategy, you might have noticed some changes to the Ads Manager platform. ...
By: Carly Vaughn
Reddit marketing: not for the faint of heart
Marketing 2018-10-04Marketing on Reddit requires an in-depth knowledge of the platform’s culture and user base to be successful. While the potential for good m...
By: Carly Vaughn
Best uses for LinkedIn advertising in your business
Marketing 2018-09-27LinkedIn is a social platform that shouldn’t be discounted when you’re considering your social media marketing plan. The platform’s adv...
By: Carly Vaughn
How to use Twitter advertising in your digital marketing plan
Marketing 2018-09-19Twitter has become a central platform in the social media landscape. Users of the platform send more than 500 million tweets every day and m...
By: Carly Vaughn
Instagram marketing in Nashville: why is that mural in the Gulch so popular?
Marketing 2018-09-12Instagram marketing has become a major part of many social media marketing strategies. The image and video-sharing platform is open...
By: Carly Vaughn
3 unique Facebook ads that can set your business apart
Marketing 2018-09-05Facebook ads offer some unique ways to target and engage your audience to reach your digital marketing goals. Social media marketing has be...
By: Carly Vaughn
Cause marketing: what Nashville businesses need to know
Marketing 2018-08-29Cause marketing defines either a collaboration between a for-profit business and a non-profit organization for mutual benefit, or a for-prof...
By: Carly Vaughn
The best (and worst) promotional products to market your business
Marketing 2018-08-21Promotional products can be a great way to keep your business top of mind for current and potential customers. There’s no doubt tha...
By: Carly Vaughn
Cross-selling strategies for every business
Marketing 2018-08-13Cross-selling is one of the best ways to increase your revenue from existing customers. If you implement the following cross-selling stra...
By: Carly Vaughn
Nonprofit marketing: how to build a digital marketing strategy
Marketing 2018-08-06Digital marketing is often overlooked in the nonprofit world. This is usually because nonprofits are focused on providing the servi...
By: Carly Vaughn
How to write a mission statement that isn’t boring
Marketing 2018-07-30Mission statements are a standard marketing tool for businesses, but a lot of mission statements are vague and boring. What are mission s...
By: Carly Vaughn
The top email marketing trends of 2018
Marketing 2018-07-23What’s new in email marketing? We will break down this year’s top trends for you to take advantage of in your own email marketing s...
By: Carly Vaughn
Upselling strategies to make customers happy – and put more money in your pocket
Marketing 2018-07-16Upselling without coming across as pushy or sleazy is a delicate balance to strike. However, it’s a great way for businesses to increase the...
By: Carly Vaughn
How to increase your revenue with personalized marketing
Marketing 2018-07-09Personalized marketing is a marketing strategy that involves gathering data about potential or current customers and delivering personalized...
By: Carly Vaughn
Account-based marketing tips for small businesses
Marketing 2018-07-02Account-based marketing is a B2B marketing strategy that focuses on individual businesses for marketing and sales efforts. To understand ac...
By: Carly Vaughn
Edgenet’s Digital Transformation Summit – the leading edge of e-commerce
Marketing 2018-06-29On Tuesday, June 26, professionals in the e-commerce industry from across the country descended on Nashville for Edgenet’s 2nd Annu...
By: Carly Vaughn
4 ways to increase revenue – and how the Nashville Chamber can help
Marketing 2018-06-27Increasing revenue is one of the most important aspects of growing your business. This article will break down the simple ideas behind reve...
By: Carly Vaughn
Build a loyalty program that actually works for your small businesses
Marketing 2018-06-25Customer retention is important for nearly every business in every industry. In fact, acquiring a new customer can cost any...
By: Carly Vaughn
5 reasons to rebrand your business
Marketing 2018-06-07When is it time to rebrand? We’ll explore five of the reasons that many companies rebrand and why. Rebranding can seem like a scary prosp...
By: Carly Vaughn
Direct mail isn’t dead, even in 2018
Marketing 2018-06-05Direct mail is a phrase that many business owners or marketers don’t expect to hear in 2018. However, with the right strategy, dire...
By: Carly Vaughn
Get new customers and make more money with the Nashville Chamber
Marketing 2018-05-29Finding new customers for your business is the goal of every business owner, no matter how big or small your company is. Growing your cus...
By: Carly Vaughn
4 ways to leverage LinkedIn as a networking tool
Marketing 2018-05-22LinkedIn has become the essential social media platform for job seekers and those looking to advance their careers. There are 146 millio...
By: Carly Vaughn
Why guest blogging should be in your marketing plan
Marketing 2018-05-09Guest blogging was declared dead in 2014 by a former Google employee, Matt Cutts. Cutts declared its death because he argued that it...
By: Carly Vaughn
How to access a mailing list of Chamber members
Marketing 2017-12-12One benefit of membership to the Nashville Chamber that you may not be aware of is access to a member mailing list. You can download a me...
By: Carly Vaughn