Advertising on TV: pros and cons for Nashville business
Marketing 2018-10-17Advertising on television is still a big part of the marketing budget for many large national and international brands. But your small or...
By: Carly Vaughn
What do Facebook ad policy changes mean for your business?
Marketing 2018-10-12If you have been using Facebook advertising in your marketing strategy, you might have noticed some changes to the Ads Manager platform. ...
By: Carly Vaughn
Reddit marketing: not for the faint of heart
Marketing 2018-10-04Marketing on Reddit requires an in-depth knowledge of the platform’s culture and user base to be successful. While the potential for good m...
By: Carly Vaughn
Best uses for LinkedIn advertising in your business
Marketing 2018-09-27LinkedIn is a social platform that shouldn’t be discounted when you’re considering your social media marketing plan. The platform’s adv...
By: Carly Vaughn
How to use Twitter advertising in your digital marketing plan
Marketing 2018-09-19Twitter has become a central platform in the social media landscape. Users of the platform send more than 500 million tweets every day and m...
By: Carly Vaughn
Instagram marketing in Nashville: why is that mural in the Gulch so popular?
Marketing 2018-09-12Instagram marketing has become a major part of many social media marketing strategies. The image and video-sharing platform is open...
By: Carly Vaughn
3 unique Facebook ads that can set your business apart
Marketing 2018-09-05Facebook ads offer some unique ways to target and engage your audience to reach your digital marketing goals. Social media marketing has be...
By: Carly Vaughn
Cause marketing: what Nashville businesses need to know
Marketing 2018-08-29Cause marketing defines either a collaboration between a for-profit business and a non-profit organization for mutual benefit, or a for-prof...
By: Carly Vaughn
The best (and worst) promotional products to market your business
Marketing 2018-08-21Promotional products can be a great way to keep your business top of mind for current and potential customers. There’s no doubt tha...
By: Carly Vaughn
Cross-selling strategies for every business
Marketing 2018-08-13Cross-selling is one of the best ways to increase your revenue from existing customers. If you implement the following cross-selling stra...
By: Carly Vaughn
Nonprofit marketing: how to build a digital marketing strategy
Marketing 2018-08-06Digital marketing is often overlooked in the nonprofit world. This is usually because nonprofits are focused on providing the servi...
By: Carly Vaughn
How to write a mission statement that isn’t boring
Marketing 2018-07-30Mission statements are a standard marketing tool for businesses, but a lot of mission statements are vague and boring. What are mission s...
By: Carly Vaughn
The top email marketing trends of 2018
Marketing 2018-07-23What’s new in email marketing? We will break down this year’s top trends for you to take advantage of in your own email marketing s...
By: Carly Vaughn
Upselling strategies to make customers happy – and put more money in your pocket
Marketing 2018-07-16Upselling without coming across as pushy or sleazy is a delicate balance to strike. However, it’s a great way for businesses to increase the...
By: Carly Vaughn
How to increase your revenue with personalized marketing
Marketing 2018-07-09Personalized marketing is a marketing strategy that involves gathering data about potential or current customers and delivering personalized...
By: Carly Vaughn
Account-based marketing tips for small businesses
Marketing 2018-07-02Account-based marketing is a B2B marketing strategy that focuses on individual businesses for marketing and sales efforts. To understand ...
By: Carly Vaughn
Edgenet’s Digital Transformation Summit – the leading edge of e-commerce
Marketing 2018-06-29On Tuesday, June 26, professionals in the e-commerce industry from across the country descended on Nashville for Edgenet’s 2nd Annu...
By: Carly Vaughn
4 ways to increase revenue – and how the Nashville Chamber can help
Marketing 2018-06-27Increasing revenue is one of the most important aspects of growing your business. This article will break down the simple ideas behind re...
By: Carly Vaughn
Build a loyalty program that actually works for your small businesses
Marketing 2018-06-25Customer retention is important for nearly every business in every industry. In fact, acquiring a new customer can cost any...
By: Carly Vaughn
5 reasons to rebrand your business
Marketing 2018-06-07When is it time to rebrand? We’ll explore five of the reasons that many companies rebrand and why. Rebranding can seem like a scary prosp...
By: Carly Vaughn
Direct mail isn’t dead, even in 2018
Marketing 2018-06-05Direct mail is a phrase that many business owners or marketers don’t expect to hear in 2018. However, with the right strategy, dire...
By: Carly Vaughn
Get new customers and make more money with the Nashville Chamber
Marketing 2018-05-29Finding new customers for your business is the goal of every business owner, no matter how big or small your company is. Growing your cus...
By: Carly Vaughn
4 ways to leverage LinkedIn as a networking tool
Marketing 2018-05-22LinkedIn has become the essential social media platform for job seekers and those looking to advance their careers. There are 146 millio...
By: Carly Vaughn
Why guest blogging should be in your marketing plan
Marketing 2018-05-09Guest blogging was declared dead in 2014 by a former Google employee, Matt Cutts. Cutts declared its death because he argued that it...
By: Carly Vaughn