Mission Statement:
Bringing people together to grow, cook and share nourishing food, with the goals of cultivating community and alleviating hunger in our city.
Internship Summary:
The primary purpose of the internship program at The Nashville Food Project (TNFP) is to provide meaningful, hands-on experience with the social media channels and brand marketing of a nonprofit organization. TNFP aims to provide practical experience and portfolio-quality opportunities while supporting all aspects of the organization’s mission to cultivate community and alleviate hunger in our city. Interns should expect to learn about general non-profit operations, the local food movement, food insecurity, and logistics around cooking and serving community meals, and reducing food waste through food recovery.
Internship Responsibilities & Goals:
- Planning: Collaborate with the Marketing & Communications Manager (MCM) to develop social media strategy, tactics, and a content calendar based on organizational priorities.
- Content creation: Create, schedule, and post content on social media channels including Instagram, Facebook, and LinkedIn that roll up to social media strategy, marketing campaigns, brand messaging, and organizational priorities.
- Photography and videography: Capture TNFP’s work by taking original photos and videos. This involves logistics including building relationships, getting permissions, scheduling, and follow up.
- Community engagement: Strategically interact with accounts TNFP follows, building community and fostering positive relationships online.
- Performance analysis: Establish a regular cadence of tracking social media metrics, analyzing data, identifying trends to improve performance, and reporting.
- Innovation: Find novel ways to repurpose recent archival photos and videos.
- Brand consistency: Ensure social media content aligns with the organization’s brand identity and messaging.
- Relevancy: Be passionate and current about the latest social media trends and best practices.
- Learn about TNFP’s various partners and programs, and how our work factors into alleviating hunger in Nashville.
- Other duties may include marketing, communications, and events related tasks.
